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  • email: info@thebrandsmithco.com   
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INTRO

THE STORY BEFORE THE STORY

Every story has a back story, and for The Brand Smith Co, the back story starts 2007 when Paul Sebastian began designing professionally in the vehicle wrap industry, before The Brand Smith Co. was even a twinkle in his eye. At this point in time, the designs of vehicle wraps were as blunt as Drax from Gardians of the Galaxy and as dry as The Office. If a pool company wanted a wrap, they would get a water texture all over with their logo on the door. If a Mexican food truck wanted a wrap, they received a mess of piñatas and clip art tacos. Paul took one look at the state of the industry and knew that things had to change. So he began creating things that nobody had ever seen before.
READ MORE . . .
He began treating vehicles as a canvas, designing detailed conceptual scenes that not only communicated the company they represented, but commanded the attention of the public. It didn’t take long for his ideas to catch fire, and before he knew it, he had become a wrap design celebrity. Everybody knew his name. His innovation and pure passion for design had set him light years ahead of other designers, and everyone in the industry knew it. After honing his skills and driving the industry for  7 years, Paul decided to start his own company. Artist owned and passion drive: The Brand Smith Co.
2015

TURBO CHARGED

Over the turn of the new year, The Brand Smith Co. took a turn into an untouched industry—Diesel Racing & Performance. Somewhat unassumingly, Paul's introduction into the automotive industry started with a simple business card design for the Florida based gear heads at SunCoast Transmissions.

Up until this point, the design standard within the diesel industry was horribly dated and far behind modern design trends. When SunCoast saw the quality of the business card that Paul had produced for them, they immediately contracted The Brand Smith Co. to update every facet of their business. Paul flew out Florida to strategize with them over the process of revamping their brand. While there he photographed their products and location. With these assets and a strategic game plan, Paul began transforming Suncoast. He started with building a new products catalog which lead into the development of a new, trend-setting website. From there The Brand Smith Co. put out numerous strategic magazine ad campaigns and internet campaigns. Finally, to top off the brand revamp with style, a full out apparel line was designed.

READ MORE . . .
Then, like a viral sensation, SunCoast was no longer one diesel company in a sea of competition, they were now at the top of the food chain. Soon, diesel companies from around the country came calling, seeking the success that SunCoast had found. Paul then realized that “a lot of these Diesel companies have solid products, all they need to do is get their brand on point.” From there it was only matter of time before the diesel industry caught fire, and The Brand Smith Co. was the gasoline to the flame. What started out as a one time job in Florida soon spread to endless clients across the nation.

Amidst the increasing flow of national diesel clients, a local Arizona company with a different product to market approached Paul. The synthetic grass company, TurfHub, sought the success that had become a part of The Brand Smith Co’s reputation. With a seemingly unstoppable momentum, Paul used the process that had transformed the Diesel industry and translated it to TurfHub. The synthetic grass company received a total branding package which included a new identity package, custom business cards, product photography and tagging design, environmental graphics, video work, and as the workhorse of their brand, a new website with an online store. With their brand on-point, TurfHub relaunched and to their astonishment, gained massive market share.  TurfHub's success continued to firmly establish The Brand Smith Co’s reputation and dominance over every industry they touched.
2015 Milestones:
SunCoast Transmissions - First Automotive Branding
TurfHub Synthetic Grass - Branding for the masses
2017

REFINED & RELENTLESS

Having accumulated a track record of major success from the years prior, Paul decided to analyze the method behind the madness. From the industry shifting success of the SunCoast brand revamp and the record breaking marketing strategy used with The Ritz-Carlton property, Paul identified The Brand Smith Co’s process to success. He then theorized that if his process had taken these industry heavy hitters to the next level, then there was no reason it wouldn’t revolutionize smaller companies.

Enter, All Terrain Landscaping. When the specialty services company came to The Brand Smith Co, they were looking to take their company to the next level. Lucky for them, Paul was eager to put his theory to the test—to take a good company and transform them into a great company.
READ MORE . . .
In the end, after designing an entire brand identity package, complete with an impactful logo, professional business cards, next level vehicle wraps, custom uniforms and a highly interactive website, All Terrain found themselves in a new world. No longer were they bidding on $4,000 jobs. Instead, by looking the part, they had just entered the big leagues, where jobs peaked 5 digits. They wanted to go to the next level, but Paul upgraded them to the next game.

With a process on lock and a history of success to back it, Paul realized that The Brand Smith Co. had done everything that they had set out to do. The company had designed everything under the sun, had flown everywhere across the country, had dominated every industry it touched, had colored within all of the lines. But it wasn't enough, so Paul decided to make his own lines: he began experimenting.

Paul had already revolutionized the way that vehicle wraps were designed in his early years in the industry, and it was time to shake up the competition yet again. Paul began working with new types of vinyls and material combinations, pushing the conventional limits into new territories. He pioneered printing graphics on unconventional materials and mixing textures. The designs that were coming out of The Brand Smith Co’s shop were so wild and risky, that nobody could deny their brilliance. Soon, everyone in the industry was copying Paul’s innovations. He had yet again become a trend setter, and he was only just getting started.
2017 Milestones:
Hired First Account Manager
Purchased Land and Built Shop
Hired First Full Time Designer
Became 3M Preferred
2014

THE HUMBLE START

On January 1st, 2014, Paul bid on his first job having yet to even purchase a printer. Against all odds, The Brand Smith Co. landed the account—an account that demanded a total brand overhaul with 120+ vehicles to design and wrap. However, it wasn’t that easy. The first catch: Paul only had 30 days to pull off the entire job. The second catch: the account was in California and Paul was in Arizona.

With no time to lose, production flew into high gear. A brand was designed and vehicle wraps were crafted and approved. Logistics were flushed out. A printer was purchased, and for two weeks straight it pumped out graphics for 24 hours per day. Paul didn’t leave his humble, two room office in West Phoenix for the next 4 weeks –– rather he slept sporadically between print jobs. Every hour was spent printing, arranging and shipping wraps. After 29 days of non stop hustle, the perfect storm passed and in it’s wake, 120 freshly wrapped vehicles hit the road and a new heating, air, plumbing, and electrical company was born.
READ MORE . . .
Off the back of the massive debut contract, The Brand Smith Co landed another high rolling job. With no prior restaurant design experience, Paul took to drafting and pitching several concepts. It was up to Paul to develop a brand identity, design and install signs as well as environmental graphics, build a functioning website, craft and print the menu design, and contract studio artists for painting installations. With a large dose of hustle and a shot of luck, Paul pulled out all of the stops and in a weeks time, Sydneys Café & Market opened their doors, prime for business. Twice now The Brand Smith Co. had faced looming time limits, and delivered above and beyond.

Without breaking pace, Paul spent the rest of 2014 steadily dominating the Phoenix, Arizona food truck industry. In those early days, he single handedly sold the concept, designed the truck, printed the graphics and installed the wraps. With a new truck designed, transformed and hitting the streets every few days, The Brand Smith Co. — despite being a one man show — was killing it in the food truck game.

From the very start, The Brand Smith Co. was founded on the premise of producing unparalleled design with no exceptions. This meant that Paul never accepted or sought out sub-par work just to cover overhead. Paul's unwavering commitment to this high standard lead him to follow in the footsteps of eBay and Apple, and The Brand Smith Co found a new center of operation in Paul’s home garage. It was here that he would continue to build his industry dominating, secret weapon company for the next two years.


2014 Milestones:
First Account and 120+ Vehicle Fleet
First Restaurant: Sydneys Café & Market
2016

THE BIG LEAGUES

With the momentum from the previous year, The Brand Smith Co. charged ahead, yet again taking serious steps forward as a company in 2016. With an ever growing national reputation and having gained local domination, it was only a matter of time before The Brand Smith Co. contracted work with some nationally iconic brands. For Paul, his first account with a house hold name client was Lexus.

It seems that with every large scale project that The Brand Smith Co. receives, there is always a massive time limitation. The Superstition Springs Lexus dealership project was no different. Paul had 10 days from the acceptance of the invoice to complete the entire job. This job included the design and layout of the entire Superstition Lexus showroom, printing of over 10,000 square feet of environmental wall wraps and the installation of all the signage. With time quickly evaporating, The Brand Smith Co. hit the ground running, and in just over a week, transformed the Superstition Springs Lexus showroom into a visual marvel. Yet again, The Brand Smith Co. had shown their exceptional ability at handling extensive and complex jobs with excellence, even when under considerable pressure and time constraints.

Two months later The Brand Smith Co. landed their second account with a nationally acclaimed brand. This time it was The Ritz-Carlton that had come calling.
READ MORE . . .
The task at hand revolved around the Ritz Carlton Paradise Valley properties that were in development in Paradise Valley, Arizona. The properties were set to hit the market in 8 months and over the duration of those 240 days, Paul had his hands full. The job included designing the brand identity for The Ritz-Carlton Paradise Valley which included the color scheme and all the visual support pieces of the advertising campaign; he strategized and implemented the dispersement of marketing materials and mailers across the country; he developed a fully functional and informational website with numerous high quality renderings; he designed the presentation folders, letterheads, business cards; and, to see the project to completion, he designed the environment for the showroom as well as the environment for the property’s unveing ceremony.

At the end of the 8 month contract, the Fortune 500 company—and the world—saw Paul do something that had never been done before in all of real estate history. In one day, the company sold 400 million dollars worth of real estate and set the record for that fastest total close-out ever. The Brand Smith Co. had shown that not only did we produce quality work, we could back up our claims with results, time and time again.

2016 Milestones:
The Ritz-Carlton Paradise Valley
Hired First Two Full-Time Employees
UCC Official Branding Partner
First Nationally Recognized Brand: Lexus
2018

KING OF THE HILL

From the start of this year to the present day, The Brand Smith Co’s mentality is best expressed in one word: Hustle. With a name firmly established along side a reputation for top of the line design work and indefinite success, the company had become a national sensation. Through steady hustle, The Brand Smith Co. had become the king of the hill, now it was time to defend that honor and expand the empire. Through hard work and persistence, Paul and his team expanded the companies clientele, taking on new industries while continuing to dominate former fields. Then, in a move that symbolically transformed The Brand Smith Co. from a mere start up to an official company, the center of operation moved from a home garage to a custom built work shop that Paul had designed and constructed himself. Now, The Brand Smith Co. was no longer a nomad, it had finally become an established sovereignty. And with an expanded space to call home, The Brand Smith Co expanded the team, multiplying manpower, and supercharging the daily grind.
READ MORE . . .
At this time, TurfHub returned to the Brand Smith Co, seeking a brand revamp to accompany the logo refresh that had been done at the close of the year prior. In an aim to transform TurfHub into the “Apple” and “Nike” of the synthetic turf industry, The Brand Smith Co. team began crafting their new identity. With a new brand identity locked in, the team revamped TurfHub’s product tags, product photography, shipping boxes, and printed materials. Then, a complete state-of-the-art website was built in just over a month. The Brand Smith Co. built an entirely new, astonishingly beautiful and impactful website that gave TurfHub the national status that they had only ever dreamed of. In the wake of this website launching, The Brand Smith Co. immediately received accounts for 5 more websites, and from there on out, the hustle was on.
2018 Milestones:
The Team Doubled
TurfHub Rebrand
New Brand Smith Co. Website Launch
First Full Year in New Work Shop
INTRO
THE STORY BEFORE THE STORY
Every story has a back story, and for The Brand Smith Co, the back story starts 2007 when Paul Sebastian began designing professionally in the vehicle wrap industry, before The Brand Smith Co. was even a twinkle in his eye. At this point in time, the designs of vehicle wraps were as blunt as Drax from Gardians of the Galaxy and as dry as the Office. If a pool company wanted a wrap, they would get a water texture all over with their logo on the door. If a Mexican food truck wanted a wrap, they received a mess of piñatas and clip art tacos. Paul took one look at the state of the industry and knew that things had to change. So he began creating things that nobody had ever seen before.
READ MORE . . .
He began treating vehicles as a canvas, designing detailed conceptual scenes that not only communicated the company they represented, but commanded the attention of the public. It didn’t take long for his ideas to catch fire, and before he knew it, he had become a wrap design celebrity. Everybody knew his name. His innovation and pure passion for design had set him light years ahead of other designers, and everyone in the industry knew it. After honing his skills and driving the industry for  7 years, Paul decided to start his own company. Artist owned and passion driven, Introducing The Brand Smith Co.
2015
TURBO CHARGED
Over the turn of the new year, The Brand Smith Co. took a turn into an untouched industry—Diesel Racing & Performance. Somewhat unassumingly, Paul's introduction into the automotive industry started with a simple business card design for the Florida based gear heads at SunCoast Transmissions.

Up until this point, the design standard within the diesel industry was horribly dated and far behind modern design trends. When SunCoast saw the quality of the business card that Paul had produced for them, they immediately contracted The Brand Smith Co. to update every facet of their business. Paul flew out Florida to strategize with them over the process of revamping their brand. While there he photographed their products and location. With these assets and a strategic game plan, Paul began transforming Suncoast. He started with building a new products catalog which lead into the development of a new, trend-setting website. From there The Brand Smith Co. put out numerous strategic magazine ad campaigns and internet campaigns. Then, to top off the brand revamp with style, a full out apparel line was designed.

READ MORE . . .
Then, like a viral sensation, SunCoast was no longer one diesel company in a sea of competition, they were now at the top of the food chain. Soon, diesel companies from around the country came calling, seeking the success that SunCoast had found. Paul then realized that “a lot of these Diesel companies have solid products, all they need to do is get their brand on point.” From there it was only matter of time before the diesel industry caught fire, and The Brand Smith Co. was the gasoline to the flame. What started out as a one time job in Florida soon spread to endless clients across the nation.

Amidst the increasing flow of national diesel clients, a local Arizona company with a different product to market approached Paul. The synthetic grass company, TurfHub, sought the success that had become a part of The Brand Smith Co’s reputation. With a seemingly unstoppable momentum, Paul used the process that had transformed the Diesel industry and translated it to TurfHub. The synthetic grass company received a total branding package which included a new identity package, custom business cards, product photography and tagging design, environmental graphics, video work, and as the workhorse of their brand, a new website with an online store. With their brand on point, TurfHub relaunched and to their astonishment, gained massive market share.  TurfHub's success continued to firmly establish The Brand Smith Co’s reputation and dominance over every industry they touched.
2015 Milestones:
SunCoast Transmissions - First Automotive Branding
TurfHub Synthetic Grass - Branding for the masses
2017
REFINED & RELENTLESS
Having accumulated a track record of major success from the years prior, Paul decided to analyze the method behind the madness. From the industry shifting success of the SunCoast brand revamp and the record breaking marketing strategy used with The Ritz-Carlton property, Paul identified The Brand Smith Co’s process to success. He then theorized that if his process had taken these industry heavy hitters to the next level, then there was no reason it wouldn’t revolutionize smaller companies.

Enter, All Terrain Landscaping. When the specialty services company came to The Brand Smith Co, they were looking to take their company to the next level. Lucky for them, Paul was eager to put his theory to the test—to take a good company and transform them into a great company.
READ MORE . . .
In the end, after designing an entire brand identity package, complete with an impactful logo, professional business cards, next level vehicle wraps, custom uniforms and a highly interactive website, All Terrain found themselves in a new world. No longer were they bidding on $4,000 jobs. Instead, by looking the part, they had just entered the big leagues, where jobs peaked 5 digits. They wanted to go to the next level, but Paul upgraded them to the next game.

With a process on lock and a history of success to back it, Paul realized that The Brand Smith Co. had done everything that they had set out to do. The company had designed everything under the sun, had flown everywhere across the country, had dominated every industry it touched, had colored within all of the lines. But it wasn't enough, so Paul decided to make his own lines: he began experimenting.

Paul had already revolutionized the way that vehicle wraps were designed in his early years in the industry, and it was time to shake up the competition yet again. Paul began working with new types of vinyls and material combinations, pushing the conventional limits into new territories. He pioneered printing graphics on unconventional materials and mixing textures. The designs that were coming out of The Brand Smith Co’s shop were so wild and risky, that nobody could deny their brilliance. Soon, everyone in the industry was copying Paul’s innovations. He had yet again become a trend setter, and he was only just getting started.
2017 Milestones:
Hired First Account Manager
Purchased Land and Built Shop
Hired First Full Time Designer
Became 3M Preferred
2014
THE HUMBLE START
On January 1st, 2014, Paul bid on his first job having yet to even purchase a printer. Against all odds, The Brand Smith Co. landed the account—an account that demanded a total brand overhaul with 120+ vehicles to design and wrap. However, it wasn’t that easy. The first catch: Paul only had 30 days to pull off the entire job. The second catch: the account was in California and Paul was in Arizona.

With no time to lose, production flew into high gear. A brand was designed and vehicle wraps were crafted and approved. Logistics were flushed out. A printer was purchased, and for two weeks straight it pumped out graphics for 24 hours per day. Paul didn’t leave his humble, two room office in west Phoenix for the next 4 weeks - rather he slept sporadically between print jobs. Every hour was spent printing, arranging and shipping wraps. After 29 days of non stop hustle, the perfect storm passed and in it’s wake, 120 freshly wrapped vehicles hit the road and a new heating, air, plumbing, and electrical company was born.
READ MORE . . .
Off the back of the massive debut contract, The Brand Smith Co landed another high rolling job. With no prior restaurant design experience, Paul took to drafting and pitching several concepts. It was up to Paul to develop a brand identity, design and install signs as well as environmental graphics, build a functioning website, craft and print the menu design, and contract studio artists for painting installations. With a large dose of hustle and a shot of luck, Paul pulled out all of the stops and in weeks time, Sydneys Café & Market opened their doors, prime for business. Twice now The Brand Smith Co. had faced looming time limits, and delivered above and beyond.

Without breaking pace, Paul spent the rest of 2014 steadily dominating the Phoenix, Arizona food truck industry. In those early days, he single handedly sold the concept, designed the truck, printed the graphics and installed the wraps. With a new truck designed, transformed and hitting the streets every few days, The Brand Smith Co. — despite being a one man show — was killing it in the food truck game.

From the very start, The Brand Smith Co. was founded on the premise of producing unparalleled design with no exceptions. This meant that Paul never accepted or sought out sub par work just to cover overhead. Paul's unwavering commitment to this high standard lead him to follow in the footsteps of eBay and Apple, and The Brand Smith Co found a new center of operation in Paul’s home garage. It was here that he would continue to build his industry dominating, secret weapon company for the next two years.


2014 Milestones:
First Account and 120+ Vehicle Fleet
First Restaurant: Sydneys Café & Market
2016
THE BIG LEAGUES
With the momentum from the previous year, The Brand Smith Co. charged ahead, yet again taking serious steps forward as a company in 2016. With an ever growing national reputation and having gained local domination, it was only a matter of time before The Brand Smith Co. contracted work with some nationally iconic brands. For Paul, his first account with a house hold name client was Lexus.

It seems that with every large scale project that The Brand Smith Co. receives, there is always a massive time limitation. The Superstition Springs Lexus dealership project was no different. Paul had 10 days from the acceptance of the invoice to complete the entire job. This job included the design and layout of the entire Superstition Lexus showroom, printing of over 10,000 square feet of environmental wall wraps and the installation of all the signage. With time quickly evaporating, The Brand Smith Co. hit the ground running, and in just over a week, transformed the Superstition Springs Lexus showroom into a visual marvel. Yet again, The Brand Smith Co. had shown their exceptional ability at handling extensive and complex jobs with excellence, even when under considerable pressure and time constraints.

Two months later The Brand Smith Co. landed their second account with a nationally acclaimed brand. This time it was The Ritz-Carlton that had come calling.
READ MORE . . .
The task at hand revolved around the Ritz Carlton Paradise Valley properties that were in development in Paradise Valley, Arizona. The properties were set to hit the market in 8 months and over the duration of those 240 days, Paul had his hands full. The job included designing the brand identity for The Ritz-Carlton Paradise Valley which included the color scheme and all the visual support pieces of the advertising campaign; he strategized and implemented the dispersement of marketing materials and mailers across the country; he developed a fully functional and informational website with numerous high quality renderings; he designed the presentation folders, letterheads, business cards; and, to see the project to completion, he designed the environment for the showroom as well as the environment for the property’s unveing ceremony.

At the end of the 8 month contract, the Fortune 500 company—and the world—saw Paul do something that had never been done before in all of real estate history. In one day, the company sold 400 million dollars worth of real estate and set the record for that fastest total close-out ever. The Brand Smith Co. had shown that not only did we produce quality work, we could back up our claims with results, time and time again.

2016 Milestones:
The Ritz-Carlton Paradise Valley
Hired First Two Full-Time Employees
UCC Official Branding Partner
First Nationally Recognized Brand: Lexus
2018
KING OF THE HILL
From the start of this year to the present day, The Brand Smith Co’s mentality is best expressed in one word: Hustle. With a name firmly established along side a reputation for top of the line design work and indefinite success, the company had become a national sensation. Through steady hustle, The Brand Smith Co. had become the king of the hill, now it was time to defend that honor and expand the empire. Through hard work and persistence, Paul and his team expanded the companies clientele, taking on new industries while continuing to dominate former fields. Then, in a move that symbolically transformed The Brand Smith Co. from a mere start up to an official company, the center of operation moved from a home garage to a custom built work shop that Paul had designed and constructed himself. Now, The Brand Smith Co. was no longer a nomad, it had finally become an established sovereignty. And with an expanded space to call home, The Brand Smith Co expanded the team, multiplying manpower, and supercharging the daily grind.
READ MORE . . .
At this time, TurfHub returned to the Brand Smith Co, seeking a brand revamp to accompany the logo refresh that had been done at the close of the year prior. In an aim to transform TurfHub into the “Apple” and “Nike” of the synthetic turf industry, The Brand Smith Co. team began crafting their new identity. With a new brand identity locked in, the team revamped TurfHub’s product tags, product photography, shipping boxes, and printed materials. Then, a complete state-of-the-art website was built in just over a month. The Brand Smith Co. built an entirely new, astonishingly beautiful and impactful website that gave TurfHub the national status that they had only ever dreamed of. In the wake of this website launching, The Brand Smith Co. immediately received accounts for 5 more websites, and from there on out, the hustle was on.
2018 Milestones:
The Team Doubled
TurfHub Rebrand
New Brand Smith Co. Website Launch
First Full Year in New Work Shop
INTRO
THE STORY BEFORE THE STORY
Every story has a back story, and for The Brand Smith Co, the back story starts 2007 when Paul Melendez began designing professionally in the vehicle wrap industry, before The Brand Smith Co. was even a twinkle in his eye. At this point in time, the designs of vehicle wraps were as blunt as Drax from Gardians of the Galaxy and as dry as the Office. If a pool company wanted a wrap, they would get a water texture all over with their logo on the door. If a Mexican food truck wanted a wrap, they received a mess of piñatas and clip art tacos. Paul took one look at the state of the industry and knew that things had to change. So he began creating things that nobody had ever seen before.
READ MORE . . .
He began treating vehicles as a canvas, designing detailed conceptual scenes that not only communicated the company they represented, but commanded the attention of the public. It didn’t take long for his ideas to catch fire, and before he knew it, he had become a wrap design celebrity. Everybody knew his name. His innovation and pure passion for design had set him light years ahead of other designers, and everyone in the industry knew it. After honing his skills and driving the industry for 7 years, Paul decided to start his own company. Artist owned and passion driven, Introducing The Brand Smith Co.
2014
THE HUMBLE START
On January 1st, 2014, Paul bid on his first job having yet to even purchase a printer. Against all odds, The Brand Smith Co. landed the account—an account that demanded a total brand overhaul with 120+ vehicles to design and wrap. However, it wasn’t that easy. The first catch: Paul only had 30 days to pull off the entire job. The second catch: the account was in California and Paul was in Arizona.

With no time to lose, production flew into high gear. A brand was designed and vehicle wraps were crafted and approved. Logistics were flushed out. A printer was purchased, and for two weeks straight it pumped out graphics for 24 hours per day. Paul didn’t leave his humble, two room office in west Phoenix for the next 4 weeks - rather he slept sporadically between print jobs. Every hour was spent printing, arranging and shipping wraps. After 29 days of non stop hustle, the perfect storm passed and in it’s wake, 120 freshly wrapped vehicles hit the road and a new heating, air, plumbing, and electrical company was born.
READ MORE . . .
Off the back of the massive debut contract, The Brand Smith Co landed another high rolling job. With no prior restaurant design experience, Paul took to drafting and pitching several concepts. It was up to Paul to develop a brand identity, design and install signs as well as environmental graphics, build a functioning website, craft and print the menu design, and contract studio artists for painting installations. With a large dose of hustle and a shot of luck, Paul pulled out all of the stops and in weeks time, Sydneys Café & Market opened their doors, prime for business. Twice now The Brand Smith Co. had faced looming time limits, and delivered above and beyond.

Without breaking pace, Paul spent the rest of 2014 steadily dominating the Phoenix, Arizona food truck industry. In those early days, he single handedly sold the concept, designed the truck, printed the graphics and installed the wraps. With a new truck designed, transformed and hitting the streets every few days, The Brand Smith Co. — despite being a one man show — was killing it in the food truck game.

From the very start, The Brand Smith Co. was founded on the premise of producing unparalleled design with no exceptions. This meant that Paul never accepted or sought out sub par work just to cover overhead. Paul's unwavering commitment to this high standard lead him to follow in the footsteps of eBay and Apple, and The Brand Smith Co found a new center of operation in Paul’s home garage. It was here that he would continue to build his industry dominating, secret weapon company for the next two years.


2014 Milestones:
First Account and 120+ Vehicle Fleet
First Restaurant: Sydneys Café & Market
2015
TURBO CHARGED
Over the turn of the new year, The Brand Smith Co. took a turn into an untouched industry—Diesel. Somewhat unassumingly, Paul's introduction into the automotive industry started with a simple business card design for the Florida based gear heads at Suncoast.

Up until this point, the design standard within the diesel industry was horribly dated and far behind modern design trends. When Suncoast saw the quality of the business card that Paul had produced for them, they immediately contracted The Brand Smith Co. to update every facet of their business. Paul flew out Florida to strategize with them over the process of revamping their brand. While there he photographed their products and location. With these high grade assets and a strategic game plan, Paul began transforming Suncoast. He started with building a new products catalog which lead into the development of a new, trend-setting website. From there The Brand Smith Co. put out numerous strategic magazine ad campaigns and internet campaigns. Then, to top off the brand revamp with style, a full out apparel line was designed.

READ MORE . . .
Then, like a viral sensation, Suncoast was no longer one diesel company in a sea of competition, they were now at the top of the food chain. Soon, diesel companies from around the country came calling, seeking the success that Suncoast had found. Paul then realized that “a lot of these Diesel companies have solid products, all they need to do is get their brand on point.” From there it was only matter of time before the diesel industry caught fire, and The Brand Smith Co. was the gasoline to the flame. What started out as a one time job in Florida soon spread to endless clients across the nation.

Amidst the increasing flow of national diesel clients, a local Arizona company with a different product to market approached Paul. The synthetic grass company, TurfHub, sought the success that had become a part of The Brand Smith Co’s reputation. With a seemingly unstoppable momentum, Paul used the process that had transformed the Diesel industry and translated it to TurfHub. The synthetic grass company received a total branding package which included a new identity package, custom business cards, product photography and tagging design, environmental graphics, and, as the workhorse of their brand, a new website with an online store. With their brand on point, TurfHub relaunched and to their astonishment, quadrupled their profits in that first year. Their success continued to firmly establish The Brand Smith Co’s reputation and dominance over every industry they touched.

2015 Milestones:
First Diesel Company: Suncoast
First Turf Company: TurfHub
2016
THE BIG LEAGUES
With the momentum from the previous year, The Brand Smith Co. charged ahead, yet again taking serious steps forward as a company in 2016. With an ever growing national reputation and having gained local domination, it was only a matter of time before The Brand Smith Co. contracted work with some nationally iconic brands. For Paul, his first account with a house hold name client was Lexus.

It seems that with every large scale project that The Brand Smith Co. receives there is always has massive time limitation, and the Superstition Lexus job was no different. Paul had 10 days from the acceptance of the invoice to complete the entire job. This job included the design of the entire Superstition Lexus showroom, the printing of over 10,000 feet of designs and the installation of all the environmental graphics. With time quickly evaporating, The Brand Smith Co. hit the ground running, and in just over a week, transformed the Superstition Lexus showroom into a visual marvel. Yet again, The Brand Smith Co. had shown their exceptional ability at handling extensive and complex jobs with excellence, even when under considerable pressure and time constraints.

READ MORE . . .
Two months later The Brand Smith Co. landed their second account with a nationally acclaimed brand. This time it was Ritz Carlton that had come calling. The task at hand revolved around the Ritz Carlton Paradise Valley properties that were in development in North Scottsdale, Arizona. The properties were set to hit the market in 8 months and over the duration of those 240 days, Paul had his hands full. The job included designing the brand identity for Ritz Carlton Paradise Valley which included the color scheme and the visual identity of the advertising campaign; he strategized and implemented the dispersement of marketing materials and mailers across the country; he developed a fully functional and informational website with numerous high quality renderings; he designed the presentation folders, letterheads, and business cards; and, to see the project to completion, he designed the environment for the showroom as well as the environment for the property’s unveing ceremony.

At the end of the 8 month contract, the Fortune 500 company—and the world—saw Paul do something that had never been done before in all of real estate history. In one day, the company sold 400 million dollars worth of real estate and set the record for that fastest total close-out ever. The Brand Smith Co. had shown that not only did we produce quality work, we could back up our claims with results, time and time again.

2016 Milestones:
Ritz Carlton Paradise Valley
Hired First Full Time Installer
First Nationally Recognized Brand: Lexus
UCC Official Branding Partner
2017
REFINED & RESTLESS
Having accumulated a track record of major success from the years prior, Paul decided to analyze the method behind the madness. From the industry shifting success of the Suncoast brand revamp and the record breaking marketing strategy used with the Ritz Carlton properties, Paul identified The Brand Smith Co’s process to success. He then theorized that if his process had taken these industry heavy hitters to the next level, then there was no reason it wouldn’t revolutionize smaller companies.

Enter, All Terrain Landscaping. When the specialty services company came to The Brand Smith Co, they were looking to take their company to the next level. Lucky for them, Paul was eager to put his theory to the test—to take a good company and transform them into a great company.
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In the end, after designing an entire brand identity package, complete with an impactful logo, professional business cards, next level vehicle wraps, custom uniforms and a highly interactive website, All Terrain found themselves in a new world. No longer were they bidding on $4,000 jobs. Instead, by looking the part, they had just entered the big leagues, where jobs peaked 5 digits. They wanted to go to the next level, but Paul upgraded them to the next game.

With a process on lock and a history of success to back it, Paul realized that The Brand Smith Co. had done everything that they had set out to do. The company had designed everything under the sun, had flown everywhere across the country, had dominated every industry it touched, had colored within all of the lines. But it wasn't enough, so Paul decided to make his own lines: he began experimenting.

Paul had already revolutionized the way that vehicle wraps were designed in his early years in the industry, and it was time to shake up the competition yet again. Paul began working with new types of vinyls and material combinations, pushing the conventional limits into new territories. He pioneered printing graphics on unconventional materials and mixing textures. The designs that were coming out of The Brand Smith Co’s shop were so wild and risky, that nobody could deny their brilliance. Soon, everyone in the industry was copying Paul’s innovations. He had yet again become a trend setter, and he was only just getting started.
2017 Milestones:
Purchased Land and Built Shop
Hired First Account Manager
Hired First Full Time Designer
Became 3M Preferred Installer
2018
KING OF THE HILL
From the start of this year to the present day, The Brand Smith Co’s mentality is best expressed in one word: Hustle. With a name firmly established along side a reputation for top of the line design work and indefinite success, the company had become a national sensation. Through steady hustle, The Brand Smith Co. had become the king of the hill, now it was time to defend that honor and expand the empire. Through hard work and persistence, Paul and his team expanded the companies clientele, taking on new industries while continuing to dominate former fields. Then, in a move that symbolically transformed The Brand Smith Co. from a mere start up to an official company, the center of operation moved from a home garage to a custom built work shop that Paul had designed and constructed himself. Now, The Brand Smith Co. was no longer a nomad, it had finally become an established sovereignty. And with an expanded space to call home, The Brand Smith Co expanded the team, multiplying manpower, and supercharging the daily grind.
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At this time, TurfHub returned to The Brand Smith Co, seeking a brand revamp to accompany the logo refresh that had been done at the close of the year prior. In an aim to transform TurfHub into the “Apple” and “Nike” of the synthetic turf industry, The Brand Smith Co. team began crafting their new identity. With a new brand identity locked in, the team revamped TurfHub’s product tags, product photography, shipping boxes, and printed materials. Then the big guns were called in and over the next month, The Brand Smith Co. built an entirely new, astonishingly beautiful and impactful website that gave TurfHub the national status that they had only ever dreamed of. In the wake of this website launching, The Brand Smith Co. immediately received accounts for 5 more websites, and from there on out, the hustle was on.
2018 Milestones:
The Team Doubled
TurfHub Rebrand
New Brand Smith Co. Website
First Full Year in New Work Shop